You have a great product! Your prices are right in line with the competition! Your quality is outstanding! So, what is the next step in direct marketing success? Well a good place to start is by learning who your customers are, what they think of your products and who is buying what. We'll take a look at some ways that you can learn more about your customers and your sales and use what you learn to improve your bottom line. We'll take a look at simple, quick and inexpensive ways to collect information as well as some more involved strategies that will get you more detailed results. Most of the information will be directed at individual vendors but many of the ideas can be adapted by managers to assess whole markets.
Created by Mary Peabody