Extension Behavior Change: Introduction to Social Marketing Principles for Extension
The intended audience is Extension professionals working in any discipline. The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. The speakers will present participants with an overview of this approach, followed by a discussion of the role of this strategy within the Extension system. Participants will play a role in planning for future trainings on this topic.
Laura (Sanagorski) Warner