Do You Know Your Competitive Landscape? Tools & Approaches To Help.
, go to http://agtoday.us/1hfopHR
In this episode of the Building Your Radar series
, we will look at four approaches to discovering and organizing data that can help you build a picture of your competitive landscape.
Many companies create digital footprints that can be utilized to learn more about their business and help you react. Attendees should be comfortable with Google advanced searches (see http://www.google.com/advanced_search ). Some of the information will cover data analysis & understanding but it is not required to know this well. FYI, a good reference is the Data Journalism Handbook http://datajournalismhandbook.org/ .
Truffle Media Networks is a media company focused on agriculture. We use digital tools to help understand the media competition and work to share with others like you how we do this. More about the Build Your Radar series at http://agtoday.us/build-your-radar .