Direct Marketing Meats
Are you new to direct marketing meats? Not sure how to fill out a cut sheet or what questions to ask your butcher? During this webinar, we'll hear from a meat processor and a farmer about how to increase profitability from your direct market meat sales. We'll talk about how to fill out a cut sheet, marketing tips for selling the whole animal and what works (and what doesn't!) in direct marketing meats.
Presenters for this webinar are Lois Aylestock of Blue Ridge Meats in Front Royal, VA, and Jennifer "Tootie" Jones of Swift Level Farm in Lewisburg, WV.This webinar is brought to you by Women in Ag Learning Network, presented in collaboration with the Niche Meat Processor Assistance Network.
Additional ResourcesUnderstanding the Processors Language
- NMPAN webinar, Oct.2009. Learn how to understand the processor's language, from yield grades and cutting specifications, inspection and other regulatory requirements, meat handing and shelf life, and more. Working Effectively With Your Processor
- NMPAN webinar, Aug., 2011. How can producers and processors work together more effectively to overcome common problems?Sample Cut Sheet
- courtesy of the Butcher Block & Smokehouse in Versailles, OH. Meat Processing Terminology
- understanding the basics, courtesy of the Maine Organic Farmers and Gardeners Association (MOFGA).
Created by Lisa Scarbrough