Community-based social marketing

Join this session to learn key concepts in using community-based social marketing to change behavior.  As a case study, Dr. Monaghan will review a Hillsborough County Extension program called Friends of the Trees- Tampa that works to increase tree literacy among community members. This program was developed based on research aimed at uncovering barriers to planting trees and seeks to preserve and expand the tree canopy in urban Florida.

Presentation by Dr. Paul Monaghan, Assistant Professor, Department of Agricultural Education and Communication, Center for Landscape Conservation and Ecology, University of Florida.

Registration is required for each session, visit our website to register and to learn more about the Easy as PIE Webinar Series:

Contact Nicole Dodds for more information: or 352-273-3139. 

Created by Nicole Dodds

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