How to Use Images in Social Media Activities to Increase Engagement and Outreach

Social media interactions are becoming more image- vs. text-oriented as images produce more of an immediate emotional reaction. Ekaterina Walter, Intel’s social media strategist, describes social media sites like Facebook, Instagram, and Pinterest as having ushered in visual marketing as the “breakout trend for 2012.” (

Current social media research indicates including photos in social media posts enhances effectiveness. A study by HubSpot, a marketing software company, of 8,000 Facebook posts from companies to other companies and clientele, showed posts with photos received 53% more “Likes” than the average post ( Microsoft research cites four of the most searched social networks by their Bing search engine (2013) were Facebook, Pinterest, Twitter, and LinkedIn, all of which can utilize images (

Because of this emerging trend, we reviewed best practices on several popular websites that utilized images. In turn, we implemented and evaluated using images to promote our Extension food-related website.

Learning Objectives:

1)      Use images in several types of social media to enhance engagement and sharing

2)      Select images that gain the most attention

3)      Utilize images on webpages to increase social media opportunities

4)      Locate free images suitable for non-commercial use

5)      Use free, simple online photo-editing tools


Alice Henneman, MS, RDN
UNL Cooperative Extension in Lancaster County, Lincoln, Nebraska

Before the webinar:

  • Access additional resources (e.g. find handouts, slides, or supplementary readings) under the ‘event materials’ section.

  • Just prior to the webinar beginning  (about 10 minutes), click on the 'Location' link (found on this page) to join.

Created by Stephen Judd


Hi Wendy and others ... the hyperlinks I mentioned that you could click through to access resources on are also active on the video. You can pause the video and check them out directly as you view. If I can answer any questions for you beyond the presentation, feel free to email me at or contact me on Google Plus at +AliceHenneman

Avatar_placeholder Alice Henneman

about 3 years ago

Very useful information.  Will need to watch recording to help solidify the information as I proceed forward

Avatar_placeholder wendy rice

about 3 years ago

The recording has been posted, Wendy.  As a reminder, the slides (a great reference of their own) are provided under 'Event Materials'. 

Thumb_karenbiopicturesmall-profilepic_ladybirdjohnson Karen Jeannette

about 3 years ago

Primary Audience: Not Set