Maximizing Marketing Potential for School Meal Programs

In this webinar, Carol Chong of the Alliance for a Healthier Generation and Adam Brumberg of the Smarter Lunchrooms Movement will discuss how nutrition, integrity and regulations of school meal programs can ensure quality and help control cost. They will present opportunities and methods for creating excitement about school meals through student and community engagement that will boost participation and generate revenue. They will also discuss use of the Smarter Lunchrooms Scorecard for determining success and potential opportunities for improvement in the school meals program.

The objectives of this presentation are:

  • To purpose marketing strategies that align with a nutrition profile that serves to nourish minds and bodies of students
  • Suggest creative ways to menu, merchandise and market foods and products that appeal to students
  • Demonstrate how to use sleuth methods in serving up nutritious and appealing dishes for students to maximize participation and revenue opportunities

Links to the resources mentioned in the presentation can be found here:


Carol Chong, Adam Brumberg

Created by Katherine Baildon

Primary Audience: Not Set