Challenges in Evaluating Social Media

Social media (YouTube, Facebook, Twitter, etc.) can be used to engage and communicate with Extension clientele in new digital ways. And in many ways, they are a means to an end, and not the end in and of itself. Social media allow Extension educators a way to connect with clients, determine their needs, determine the best ways to provide educational materials in a digital environment, and evaluate educational materials. From an evaluation perspective, the success of a social media campaign is determined more from an engagement perspective than from an outcomes perspective. In this session, several online applications and approaches that can be used to determine social media engagement success, and the challenges we face in using them, will be presented and discussed.


Michael Lambur

Created by Rhonda Conlon

Primary Audience: Not Set