Extension Behavior Change: Introduction to Social Marketing

The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. Dr. Laura Warner and Dr. Paul Monaghan will present an overview of this approach, followed by a discussion of the role of this strategy within the Extension system.  Participants will discuss aspects of social marketing including behavior identification, audience analysis, strategies for behavior change, and implementation and evaluation.

Register at:  http://clce-oct-2015-webinar.eventbrite.com

Logon to the webinar 10 minutes ahead of time to check your connection and speakers.

Laura Sanagorski 

 Dr. Laura Warner

Social Marketing and Program Evaluation
Institute of Food and Agricultural Sciences
University of Florida

Dr Paul Monaghan

Dr. Paul Monaghan

Community Based Social Marketing
Institute of Food and Agricultural Sciences
University of Florida

 

Presenters

Laura (Sanagorski) Warner

Created by Emily Eubanks

2 Comments

Will this be recorded? I'd love to listen but it starts at 6:30 AM AK time.

Thumb_ia_b8l9g Mallory Morton

over 2 years ago

I added the recording this morning.  

Avatar_placeholder Emily Eubanks

about 2 years ago

Primary Audience: Not Set