Controversial topics abound in agriculture from GMO’s (genetically modified organisms) to climate change. Communicating scientifically-credible information to help farm managers plan for the future or make short-term decisions can be challenging when intertwined with diverse perceptions that are part of the decision-making process. This webinar will present some of the principles of communicating science-based information and will present case studies and examples of effective (and not effective) messaging related to controversial agricultural topics.

An application for continuing education credit for Certified Crop Advisors (CCAs) and members of the American Registry of Professional Animal Scientists (ARPAS) has been submitted.

Presenters include:

• Martha Monroe, University of Florida
  
• Crystal Powers, University of Nebraska - Lincoln
  
• Paul Vincelli, University of Kentucky
  

Find out more about this webcast and future webcasts by the Livestock and Poultry Environmental Learning Center (LPELC).