Buyers are fickle creatures. The dish that
made us swoon last year is boring today. We see an ad in a
magazine and want that item in our shopping cart immediately. We
still love bacon…but wait, healthy eating is all the rage. Knowing what your customers
will be expecting can seem like a mystery. Separating the trends
from the fads is key in developing a winning marketing plan. But
with so much data out there where do you look?
Join UVM Extension Community & Economic Development Specialist Mary Peabody to examine some of the major drivers in food purchase decisions, and then consider specific strategies for positioning your products in a rapidly changing marketplace. The founding director of the Women's Agricultural Network, Mary is passionate about working with small-scale farmers and small business owners on issues related to business planning, marketing and feasibility.
This webinar is the first of a three-session, monthly series focusing on key topics for small and medium-sized farm/food businesses specializing in direct-to-consumer sales. The series continues in February with "Pricing Your Products," which guide participants through key considerations in direct market pricing, and "Targeting Your Market Dollar," to help you get the most from your marketing investments. You can find links to the other session by typing the title in the search bar above.
The series is presented by the Women in Agriculture Learning Network, in collaboration with the University of Vermont Women's Agricultural Network and New Farmer Project.
Created by Beth Holtzman