Pricing Your Products
Women in Ag Learning Network Direct Marketing Webinar Series
Is it time for a pricing reboot? Do you know
whether your prices are making you money or sending you to the
poorhouse? When is it okay to sell something below cost? When do you make the tough
decision to stop producing something?
In this webinar, UVM Extension's Mary Peabody will guide you through a refresher on the things you need to know to set
smart prices. Yes, you probably learned this once or twice, but
when is that last time you spent some time really thinking
through your pricing strategies?
director of the Women's Agricultural Network, Mary is passionate about
small-scale farmers and small business owners on issues related to
business planning, marketing and feasibility.
This webinar is the second of a three-part series focusing on key topics for
small and medium-sized farm/food businesses specializing in
direct-to-consumer sales. The series started in January with "Consumer Trends
," which examined some major drivers in food purchase decisions specific strategies small farmers can use to positioning products in a rapidly changing marketplace. The series continues in March with "Targeting Your Market Dollar
" which will help you get the most from your marketing investments.
series is presented by the Women in Agriculture Learning Network, in
collaboration with the University of Vermont Women's Agricultural
Network and New Farmer Project.