Using Surveys to Develop Successful Fund Raising Strategies

“The ESP Resource Development and Management Committee will host a webinar April 7, 2016 at 1:00 p.m. EST/ 12:00 p.m. CST. The Webinar will highlight MU Extension’s use of surveys in raising funds,” says Mark Stillwell, University of Missouri Extension Project Administrator and committee member.

 “Amid waning public financial support for Extension program offerings, highly strategic and professional fundraising practices are necessary to gain momentum among private philanthropists and close the fiscal gap,” says Catherine Comley Adams, MU Extension Director of Advancement. “MU Extension conducted a pre-campaign stakeholder survey to inform extension leadership on how to execute fundraising initiatives tailored to the donors.”

The April 7, 2016 webinar will be led by Catherine Comley Adams, Advancement Associate Douglass Butler, and Mark Stillwell.                                  

The webinar will explain how MU Extension advancement staff administered the survey, what was learned, what is being done with the findings, and how others may replicate the methods to benefit their own fundraising efforts more strategically.

“As a result, MU Extension is better positioned to recruit significant private financial support according to donors’ unique interests,” noted Adams.

The webinars will be delivered through Adobe Connect and recorded for future uses within ESP:

Please contact Mark Stillwell,, for more information and to register for the webinar.

This webinar is sponsored by Epsilon Sigma Phi (ESP), the national extension fraternity. Epsilon Sigma Phi (ESP) is dedicated to fostering standards of excellence in the Extension System and developing the Extension profession and professional.


catherine adams, Mark Stillwell

Created by Beth Raney

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