Hope is Not a Strategy, a Case Study On Penn State Extension’s Engagement to Restore State Funding
In the FY 2015/16 Pennsylvania state budget process, the Penn State
College of Agricultural Sciences was caught up in a
political state budget stalemate and faced the elimination of their entire
state appropriation. The college and its stakeholders engaged in a
comprehensive advocacy and communication strategy in an attempt to restore
funding. The outcome was not only the full restoration of
the college’s funding, but an increase of 9.5%. This webinar will discuss the three key parts of this, and any, advocacy
strategy and some lessons learned along the way including established relationships, an action plan, and effective messaging.
About the presenter:
Mary is currently serving as the Director of College Relations and
Communications for the Penn State College of Agricultural Sciences. The office is a component of the dean’s office that manages the college’s
relationships and strategic communications with external audiences – with a
focus on alumni, industry and legislators as well as future students − and
covers all three mission areas of the college including education,
research and extension.