Understanding and meeting your market: Conducting a local customer survey

There is a growing interest in niche poultry production. Before considering starting or expanding a production enterprises, it is crucial to know that you will have a market for what you want to produce. You could sell 'local', 'pasture-raised', etc. Andy Larson, Extension educator in local food systems and small farms at the University of Illinois, will be discussing how to conduct market research.


Andy Larson

Created by Jacquie Jacob

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