Understanding Social Comfort to Improve Social Tool Adoption

March 24, 2010. There are three elements around social comfort to keep in mind when selecting and using social computing tools to interact with others: Social comfort with people; Social comfort with tools; and Social comfort with subject matter. These components of social comfort are factors that cause unease with most people outside the early adopters and those with technical ease with these tools and services. Thomas Vander Wal will discuss each of these three components of social comfort to help move social tools more toward mainstream adoption.

Thomas Vander Wal is Principal & Senior Consultant of InfoCloud Solutions, Inc. (http://infocloudsolutions.com/about.php) In Thomas' more than 20 years as a professional in information services and web he has worked in many industries and in many roles. He has always been the problem solver and the person who can see the big picture and put it into details to get it accomplished.

Thomas coined folksonomy in 2004 as part of his interest with how a novel approach to tagging aids a person refinding information and is also used to augment other information structuring methods so to help other people find information. Thomas also presents and provides training at many conferences, workshops, and in-house events. Thomas presents and leads discussions at many events across the U.S. and Europe on a broad range of topics including: folksonomy, Personal InfoCloud, social software, information architecture, design, web standards, ubiquitous computing (ubicom), tagging, and designing for use and reuse of information across devices. Watch the Recording.

The presentation is located here Social Comfort http://www.slideshare.net/vanderwal/social-comfort


Thomas Vander Wal

Created by Karen Jeannette

Primary Audience: Not Set