Communicating About Risks - More Than Just Information

Wondering why people don’t respond the way you want them to when it comes to information about flooding, climate change, and other risks? Communicating about risks isn’t as simple as providing more information. People respond to that information based on lots of different things. This webinar discusses the basic social science behind why we respond to risks the way we do as well as some ways to improve how we communicate about long-term risks. Sarah Watson is the Coastal Climate and Resilience Specialist at S.C. Sea Grant Consortium and the Carolinas Integrated Sciences and Assessments. She helps communities and others prepare for the effects of extreme weather, flooding, and climate change. She has worked as a risk communication consultant for NOAA’s Office for Coastal Management, where she led the development of the guidebook Risk Communication Basics and was a co-developer of a new one-day training about risk communication. She holds a Masters in Public Policy and a Masters in City and Regional Planning, with concentrations in climate adaptation and coastal resilience, from Rutgers University, and a B.A. in Journalism from Temple University

Created by Mark Locklear


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Primary Audience: Extension Professionals