Learn Digital Marketing Strategies To Promote Your Programming!

Overview:

What tactics are best for marketing your Extension events? In this session I'll cover social media, e-newsletter, and website marketing best practices to increase attendance and improve your ability to target your audience for your county program events. A bonus for attendees will be learning how to include paid marketing efforts for social media in your marketing strategy.

 

Learn digital marketing strategies to promote your programming!              

 

What tactics are best for marketing your Extension events? In this session I'll cover social media, e-newsletter, and website marketing best practices to increase attendance and improve your ability to target your audience for your county programming and events. A bonus for attendees will be learning how to include paid marketing efforts for social media in your marketing strategy.

 

This webinar is applicable to agents, specialists, and certain members of support staff who collaborate with experts on how to reach clients. I will demonstrate free software such as Canva Google docs, and Trello which are free tools you can use to create editorial/shared calendars, and visual graphics that will help draw attention to your events online. Each of these tools can be used in collaboration with team members who work remotely.

 

Content strategy, branding, and creating effective “Call to Action” buttons for digital media will be introduced as well as the “dos and don’ts” associated with accessibility for images when creating graphics for digital media. Our team’s experience working with the new Facebook algorithm while encouraging fan growth and event attendance will be included in this webinar.


I have led the social media and digital media efforts for Arkansas Extension since 2013. Statistics garnered from 4 years of social media posts and e-newsletter engagement are the basis for the efficacy of the presentation materials. Translating digital media engagement numbers into data our specialists and agents can report to NIFA is where the rubber meets the road. Knowing HOW your digital media efforts supporting your programming is key. We will cover how our social media team has increased our engagement with social media and how we reach new – and engaged - followers every day.

www.uaex.edu/TechTuesdays >> most of our training is here including contests, Canva, photography, videos, etc.

www.uaex.edu/accessibility

www.uaex.edu/enews

http://bit.ly/uaex-paid-ads 


Speaker Bio:

Amy has worked at The Arkansas Cooperative Extension Service since September of 2013 as the Digital Media Program Director where she manages Extension digital media efforts including website, social media, web and mobile app development, and e-newsletters. She has a background in digital media project management having worked at an Arkansas-based web design and app development firm for 8 years. Prior to that, she was a graphic artist at UALR for almost 7 years and is currently pursuing her master’s degree in Professional and Technical Writing from the University of Arkansas at Little Rock. In her limited spare time, she enjoys running, weightlifting, baking, singing karaoke, and spending time with her family which includes her husband Jeremy and their two daughters, Rowan, 13, and Riley 11.

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Event Materials

Created by Mark Locklear

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Primary Audience: Extension Professionals