Results of Virtual Focus Groups on Small Businesses and Rural Communities
The NCRCRD hosted
virtual focus groups of professionals working with rural businesses (home
based, retail, and manufacturing). The virtual interactions included polls and
open-ended questions with participants from around the nation. Open-ended responses were analyzed with
qualitative software using the community capitals as an organizing
framework. Responses indicate substantial differences in business needs
and challenges across sectors. The project was supported by the
Agricultural and Food Research Initiative Competitive Program of the USDA
National Institute of Food and Agriculture, Award number 2017-67023-26242.
Presented by Linda Niehm and Steve McKinney, Iowa State University;Craig Wesley Carpenter and Anders Van Sandt, Texas A&M University; and Scott Loveridge, Michigan State University.
To facilitate questions/comments during and after the presentation, participants will use the chat functionin Adobe Connect.