The success of Extension is built on the relationships we have with our clientele, volunteers, stakeholders, and partners. These relationships are developed by multiple staff, over time, and are often not clear to other staff and decision-makers.
Customer relationship management (CRM) systems are a tool widely used by companies to track their interactions with customers and partners. CRM is also being used by Extension systems to keep track of their interactions with people, though the preferred term for the “C” in CRM may be clientele or contact.
Join us to discover what CRM is and why Extension systems are implementing or considering it. The webinar will provide an overview of what CRM is, what features are most relevant to Extension, and how using it can help Extension systems maintain their clientele relationships.
A panel of Extension professionals will share their stories and answer questions from participants:
Created by Aaron Weibe