Leading Through Change: The Unique Role Communication Units Play in Organizational Change

Communication units, when properly structured and positioned within the organization, are uniquely capable of playing a critical and extremely strategic role in helping an organization successfully navigate and implement significant change. The Penn State College of Agricultural Sciences has gone through an extensive planning process – called AG Futures – that has set the path for change. It is currently working through the implementation of three major change initiatives: the consolidation of its academic units, the reorganization of the Extension county structure, and the execution of a new Extension programmatic model. This presentation will discuss the unique roll the College Relations and Communications office has played and lessons learned in this process to help positively position the college for the future.


Mary Wirth

Created by Mary Wirth

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