Google Analytics Q&A

A general session for people interested in learning how visitors are interacting with their content on the eXtension public site. This session will be guided by your questions, so please let me know what you want to learn about.

1. Can you show us around the new version of GA?
Today's presentation will be exclusively in GA, so you'll get a good overview.

2. I like the new version of GA but report email scheduling and PDF export are missing
They were promised in January, so Google is running behind. Hopefully soon.

3. What kind of "social" analytics can be run?
We currently are using a sharing widget called "Add to Any." Some CoPs are using limited campaign tracking.

4. How can I get all possible data about my content area?
Two words: Advanced Segments. Here's a PDF cheatsheet with step-by-step instructions.
http://www.extension.org/share/engineering/advanced_segment.pdf

5. Is it possible to filter on non-top level tags?
Yes. We added this functionality recently. You can search for any tag that's been published to the public site.

6. How do you track pdf viewings?
We've created a separate profile which has enabled outbound tracking.

7. How do you interpret the "visitors flow"?
Visitor flow gives you an idea of how visitors are moving across your content

How to get Access
To get access to Google Analytics for eXtension sites, you need to join the eXtension Web Analytics group in People:
http://www.extension.org/people/communities/205

Presenters

Ben MacNeill

Created by Ben MacNeill

9 Comments

3.16 - Looks like export reports as PDF and email scheduling have been added (returned) to the new GA GUI. : )

Avatar_placeholder Grant Seelgen

almost 6 years ago

Still there, but they later added "beta" to them.

Avatar_placeholder Grant Seelgen

almost 6 years ago

That's great news. thanks for the heads up!

Thumb_ben_profile Ben MacNeill

almost 6 years ago

I made an annotation (OCT 18) concerning the report [ Organic Search Traffic ALL»KEYWORD: (not provided) ]. Does anyone know what changed ~Oct 18th and increased ~Nov 1?

Avatar_placeholder Grant Seelgen

almost 6 years ago

Looks like this represents users who are logged in to Google services or otherwise using httpS/SSL. As G+ customizes users' search results, the keywords used increasingly becomes a privacy concern. This keyword black hole is likely to grow as Google pushes unified social and the FTC is beginning to take on privacy concerns. Yet another reason to consider using Google Webmaster Tools. http://googleblog.blogspot.com/2011/10/making-search-more-secure.html

Avatar_placeholder Grant Seelgen

almost 6 years ago

I would have to see a screen shot of which report you are looking at and if any filters are applied to be able to comment. I just looked at those dates and didn't see anything unusual.

Thumb_ben_profile Ben MacNeill

almost 6 years ago

If you have other questions, please ask them here. I'll answer and look at putting together another session soon!

Thumb_ben_profile Ben MacNeill

almost 6 years ago

Do you recommend using the advanced filter (on page URL) or custom segment to get the most accurate analytics results for a particular tag?

Thumb_jill_vertical_shot Jill Heemstra

almost 6 years ago

If you are interested in user behavior, you want to use an advanced segment. If you want to report on page details, you would use the page filter to limit your results.

Thumb_ben_profile Ben MacNeill

almost 6 years ago

Primary Audience: Not Set