NeVC: Engaging Learners Through Social Media Outreach: Working Smarter, Not Harder

Engaging Learners Through Social Media Outreach: Working Smarter, Not Harder-- This presentation will provide a roadmap of how the Financial Security for All (FSA) Community of Practice (CoP) developed its social media efforts to get its content into the hands of people and some useful thoughts for CoPs that are thinking of increasing their level of involvement with social media. Also, we include some principles from a recent FINRA conference on using social media and social marketing to improve financial education. [Andrew Zumwalt & Michael Ravenscraft, University of Missouri; Barbara O’Neill, Rutgers University]

Presenters

Barbara O'Neill, Andrew Zumwalt, Michael Ravenscraft

Created by Beth Raney

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