Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people. This webinar will offer guidance and resources related to the different roles that make up relationship marketing within Extension, how Customer Retention Marketing (or CRM) serves as the foundation and ultimately, how you can strengthen the relationship with your target audience.
This webinar is related to the Strengthening Extension Advisory Leaders (SEAL) project, which maintains resources at http://campus.extension.org/course/view.php?id=595.
Jeff Ripley, Kristina Ricketts, Eric Kaufman
Created by Eric Kaufman