Evaluate Your Content with Google Analytics (by Category!)

Google Analytics (GA) reveals tons of information about which pieces of content perform the best on the eXtension Public Site. However, until recently it was only possible to look at performance for all content or single pieces of content. If you wanted to find the top-performing piece of content in a specific category (eg. fire ants), you were out of luck. This all changed last month, and you can now use GA to drill down to a specific category. Come learn how to use GA to find your best (and worst) performing content. You will learn about bounce rate, the power of links, traffic sources, organic search keywords and how to get this information emailed to you from GA on a weekly basis. You have to have a Google account to access Google Analytics. (for CoP leaders & members, and all Extension)

Presenters

Ben MacNeill

Created by Ben MacNeill

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