Sessions Tagged With 'marketing'

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Crafting A Consistent Marketing Message!

Thursday, January 9, 2014 at 2:00 pm EST - Presented by Connie Hancock, Glenn Muske

Getting the attention of customers is harder today than ever before. Learning how to craft a marketing message that draws customers to your website where the information you provide benefits them personally. Crafting the message involves understanding landing pages, call...

Are You a Supermarket Vendor or a Super Market Vendor?

Thursday, June 13, 2013 at 2:00 pm EDT

While marketing your products at a farmers market is a great way to sell direct to customers and garner instant feed back about your products, it does require you work at providing customers with the best shopping and purchasing experience possible, if you want repeat...

Tracking Sales to Learn What Customers Really Think

Thursday, May 9, 2013 at 2:00 pm EDT - Presented by Mary Peabody

You have a great product! Your prices are right in line with the competition! Your quality is outstanding! So, what is the next step in direct marketing success? Well a good place to start is by learning who your customers are, what they think of your products and who is...

Food Safety for Farmers Market Vendors

Thursday, April 11, 2013 at 2:00 pm EDT

Join Londa Nwadike, University of Vermont Extension Food Safety Specialist, for the first of a 3-part series on direct marketing. Farmers Markets are a great venue for food producers and value-added processors to introduce their products to consumers, make sales, and also...

Transitioning to a Commercial Goat Dairy: Are you ready?

Tuesday, March 26, 2013 at 7:00 pm EDT

Carol Delaney, M.S. is a small ruminant dairy specialist and author of A Guide to Starting a Commercial Goat Dairy. Carol will help you lay the framework for running a commercial dairy goat operation. There will be an emphasis on planning, livestock considerations,...

Pinterest for Your Business

Thursday, March 14, 2013 at 2:00 pm EDT - Presented by Connie Hancock

Learn how to better utilize Pinterest for your business when you attend! Just when you thought you’d gotten a handle on social media by getting on Facebook and maybe giving Twitter a try, along comes Pinterest. Pinterest is now the number three most-popular social network in...

Getting the Most from Facebook

Thursday, March 7, 2013 at 2:00 pm EST - Presented by Sarah Cornelisse

Facebook offer several features designed to help small businesses with their marketing. This session will cover a few of these features and discuss how to decide whether their use is right for you. This is the eighth, and last, webinar in the 2013 Social Media &...

Top 10 Trends and Cool Tools in Social Media

Thursday, February 14, 2013 at 2:00 pm EST - Presented by Julie Fox

Julie Fox joins us again this year for a popular session on what's new in social media. This fast moving session goes beyond the latest statistics to demonstrate what's working and show you how to benefit from the latest social media trends and tools.

Getting Action from Website Landing Pages

Thursday, January 10, 2013 at 2:00 pm EST

Ever wonder why some online businesses seem to have all the luck - well it may not be luck after all! Their content marketing payoff may be because their 'landing pages' encourage the customer to take 'action'. Your landing pages can mean the difference between profit and...

Best Practices for Food Safety in Value-Added Foods

Thursday, December 13, 2012 at 2:00 pm EST - Presented by Londa Nwadike

Value-added food producers and processors of all sizes want to produce the safest food possible for customers and consumers. While not all food producers and processors are legally required to follow specific regulatory requirements due to their size of operation or the type...

Marketing Ask an Expert

Conference Session Tuesday, October 2, 2012 at 12:30 pm EDT - Presented by Jeff Hino

Once folks understand what it is, Ask an Expert is an easy sell. But are you marketing it effectively to build your program? This session will explore a variety of creative ways to market Ask an Expert both internally and externally. We’ll share examples of marketing plans,...

Relationship Marketing: Roles for Extension Advisory Leaders

Monday, September 24, 2012 at 12:30 pm EDT - Presented by Jeff Ripley, Kristina Ricketts, Eric Kaufman

Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people. This webinar will offer guidance and resources related to the different roles that make up relationship marketing within Extension, how Customer Retention Marketing...

Retail Layout and Design for Horticultural Businesses

Thursday, September 13, 2012 at 2:00 pm EDT

Whether you have an existing retail outlet or are contemplating one, it is important to know how consumers shop and what tangible and intangible cues encourage...or discourage them from walking through the store. Learn strategies and techniques, ranging from wall color choice...

Advanced Social Networking

Wednesday, April 4, 2012 at 2:00 pm EDT - Presented by Lisa Bottomley, Edward Scott

Are you well versed and comfortable using social networks? This session is designed for those who have mastered the basics. We will demonstrate how to best utilize social networking for your program and explore some features that are available. You will explore a number of...

Expanding Your Markets: Going Online

Thursday, February 9, 2012 at 2:00 pm EST - Presented by Glenn Muske, Jay Jenkins, Jenny Nixon

Small business owners of all kinds face the common question, “Do I need an online presence?” Today the answer is simple – YES!. The webinar will discuss the why and the how of building an online presence. In doing so, it will focus on the newly released “Direct Marketing of...