Sessions Tagged With 'social marketing'

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Extension Behavior Change: Introduction to Social Marketing Principles for Extension

Wednesday, November 1, 2017 at 10:30 am EDT

Presenters: Laura Warner, Lisa Krimsky, and Laurie AlbrechtSocial marketing is a research-based approach to bringing about behavior change that benefits the community and the individual. It is proven to be effective in a number of fields but is underutilized by Extension. In...

Extension Behavior Change: Introduction to Social Marketing Principles for Extension

Thursday, October 27, 2016 at 10:00 am EDT - Presented by Laura (Sanagorski) Warner

Social marketing is a research-based approach to bringing about change, and while it holds a lot of value for UF/IFAS Extension, we have only minimally explored the potential of this approach to programming. Social marketing applies principles of traditional marketing to...

Extension Behavior Change: Introduction to Social Marketing

Thursday, October 22, 2015 at 10:30 am EDT - Presented by Laura (Sanagorski) Warner

The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. Dr. Laura Warner and Dr. Paul Monaghan will present an overview of this approach, followed by a discussion of the role of this strategy within the...

Community-based social marketing

Tuesday, October 21, 2014 at 2:00 pm EDT

Join this session to learn key concepts in using community-based social marketing to change behavior. As a case study, Dr. Monaghan will review a Hillsborough County Extension program called Friends of the Trees- Tampa that works to increase tree literacy among community...

Extension Behavior Change: Measuring Outcomes of Landscape Site Visits and Individual Teachings

Wednesday, April 16, 2014 at 10:30 am EDT - Presented by Laura (Sanagorski) Warner

Many horticultural Extension professionals conduct numerous consulting phone calls, emails, office visits, and site visits to solve landscape-related problems and concerns. These individual teaching methods are valuable to clients, but can be challenging to evaluate. The goal...

Extension Behavior Change: Introduction to Social Marketing Principles for Extension

Tuesday, February 25, 2014 at 10:30 am EST - Presented by Laura (Sanagorski) Warner

The intended audience is Extension professionals working in any discipline. The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. The speakers will present participants with an overview of this approach,...