All Sessions

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Facebook Advertising: Simple, Effective and Inexpensive

Monday, June 13, 2011 at 4:30 pm EDT - Presented by Joanne Littlefield

Anyone with access to Facebook can prepare a Facebook Advertisement in under five minutes. Facebook provides a whole new way reach to unique, targeted and receptive audiences in a way that they want to be marketed to, using Facebook Advertising. Facebook Advertising is very...

Remote Training

Monday, June 13, 2011 at 3:30 pm EDT - Presented by Tanya Ruffin

Statewide training has been impacted by recent budget cuts; due to this, trainers and trainees have been unable to travel. Instructional videos are available on the training website, but in-person training has always been preferred. By using Live Meeting web conferencing...

Lost But Not Forgotten: The Ongoing Story of How Once-Lost Treasures Continue to Bring Our History to Life

Monday, June 13, 2011 at 12:45 pm EDT - Presented by Carol Whatley, Glenda Freeman

With Cooperative Extension’s centennial only a few years away in 2014, it’s not too early to look in your attics and back rooms for lost treasures with historical value. That’s how we found a treasured set of murals created for Alabama Extension to display at the 1939 Alabama...

Game On! Applying game design principles to research, teaching, and outreach strategies

Monday, June 13, 2011 at 12:15 pm EDT

Dr. Rosa Mikeal Martey is an assistant professor in the department of Journalism & Technical Communication at Colorado State University. Her research focuses on online information-seeking and social interaction through digital technologies with a focus on gender,...

Game On! Applying game design principles to research, teaching, and outreach strategies

Monday, June 13, 2011 at 12:15 pm EDT

Keynote speaker Dr. Rosa Mikeal Martey is an assistant professor in the department of Journalism & Technical Communication at Colorado State University. Her research focuses on online information-seeking and social interaction through digital technologies with a focus...

Designer + Programmer = Masterpiece

Monday, June 13, 2011 at 11:15 am EDT - Presented by Sarah Johnston, Megan Smith

Even though the brains of graphic designers, web designers and programmers are all wired differently, they have to work together in harmony in order to succeed. Often times there is miscommunication between moving a project from print to web or vice versa. Here are some of the...

Developing Scenarios: Useful Tools for Thinking About the Future

Monday, June 13, 2011 at 10:15 am EDT - Presented by James King

This will be an interactive session that will define and discuss scenarios – descriptions of possible futures. Participants will learn why scenarios are powerful tools to describe the future and how they can use these tools as inputs into new opportunities, as well as the...

Building, Maintaining and Sustaining Private and Public Web Content through a Multi-Site Drupal Environment

Sunday, June 12, 2011 at 6:30 pm EDT - Presented by Alex Stone, Roger Leigh, John McQueen, Matt Jager, Alice Formiga

The OSU Horticulture Department has had many public websites initiated by individual faculty, located on multiple servers and employing varied technologies. As a result, some of those websites languished or became security risks; many had no search functionality or clear site...

Apocalypse-Proofing Your Organization

Sunday, June 12, 2011 at 5:30 pm EDT - Presented by Amanda Swennes, ben whetstone, Robin Pratt

Budget zombies have eaten your IT, Extension, and other staffs, but you still have to serve your public. What to do? This session will focus on the need to make content as transparent, accessible, and intuitive as possible to free up and maximize remaining resources. Topics...

User Testing — Easy Strategies for Making Stuff that Doesn't Stink

Sunday, June 12, 2011 at 4:30 pm EDT - Presented by Barbara Chamberlin, Jeanne Gleason

Thanks to the work in their Learning Games Lab designers at NMSU have developed a set of tools and strategies for user testing. Applicable to any user testing, Barbara and Jeanne will share what they've learned about what works, what doesn't works, and how to confront the...

A High-Yield Proposition for Communications: Universities and Commodity Organizations

Sunday, June 12, 2011 at 3:30 pm EDT - Presented by Brian Meyer

One advantage of a close, collaborative partnership is that sometimes (if you’re lucky), you forget the institutional or organizational boundaries you normally work in and good things happen. That’s been the case between Iowa State University and the Iowa Soybean Association —...

ACE/NETC 2011 Gary Hermance Keynote: Dr. Temple Grandin

Sunday, June 12, 2011 at 2:15 pm EDT

The Hermance Speaker endowment is an Association of Communication Excellence (ACE) tradition in memory of 1992 ACE President Gary Hermance. Each year, ACE selects a speaker specifically to represent Gary's unique character and personality with creativity, innovation,...

Stop Broadcasting and Start Having a Conversation

Sunday, June 12, 2011 at 12:45 pm EDT - Presented by John Dorner

Social media tools are best suited for TWO-WAY communications, and brands don’t converse. In this session we will discuss how Extension professionals can and do use social media for engaging and collaborating with their audiences; not to establish brand awareness, but to...

Pack your Bag: Telling the Story in Print, Picture, Video and Audio

Sunday, June 12, 2011 at 11:45 am EDT - Presented by april sorrow

Get me 400 words on this by noon! And two or three hi-res pics to go with it, too. You’ll need to turn that copy into a 60-second TV piece. Here’s a video camera and some editing software. Oh, and edit that TV script down to a 30-second radio news spot. And can you do...

Facebook Is a Tool, Not a Strategy: Goals, Guidelines, and Strategies for Successful Social Media Initiatives

Saturday, June 11, 2011 at 5:30 pm EDT - Presented by Jamie Hughs, Robin Pratt

Many social media presentations explore how and why to use various tools like Facebook and Twitter to connect with the public. But jumping into social media without a clear strategy and well-defined goals is like building a house without a blueprint. This presentation will...